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Sally Beauty Expands into Social Commerce with Launch on TikTok Shop

The beauty retailer builds on marketplace momentum to meet consumers where discovery and beauty culture collide PLANO, Texas, March 19, 2026 /PRNewswire/ -- Sally Beauty, the industry-leading destination for professional-quality hair color, hair care and nails, is expanding into social commerce with the launch of Sally Beauty on TikTok Shop. The move marks the latest step in the retailer's expanding marketplace strategy and continued focus on discovery-driven shopping experiences.

Circana and Sally Beauty Holdings Announce Strategic Partnership to Optimize Supply Chain Operations

Chicago, March 10, 2026 (GLOBE NEWSWIRE) -- Circana, LLC today announced a new multiyear agreement with Sally Beauty Holdings (SBH), the leader in professional hair color, to implement a collaborative supply chain solution. This strategic partnership will empower both Sally Beauty and Beauty Systems Group (BSG) with an advanced technology platform designed to enhance business planning capabilities and optimize performance.

Sally Beauty Introduces COLORfest: A New Campaign of Self-Expression and Transformation through Color

COLORfest is a month-long celebration of hair and nail color across Sally Beauty stores and online nationwide — headlined by an immersive pop-up experience in Los Angeles PLANO, Texas, March 9, 2026 /PRNewswire/ -- Sally Beauty , the industry-leading destination for professional-quality hair color, hair care, and nails, announces the launch of COLORfest, a month-long celebration of hair and nail color that brings together immersive experiences, expert guidance, and curated product offerings. As part of the campaign, Sally Beauty will debut an immersive, free-to-attend pop-up event on Saturday, Mar. 14 at The Grove in Los Angeles from 10:00 a.m.

Sally Beauty Expands "Rooted in Success" Campaign with Nationwide HBCU Student Programming

The 13-stop HBCU campus tour brings products, education, and representation directly to students PLANO, Texas, Feb. 27, 2026 /PRNewswire/ --  Sally Beauty , the industry-leading destination for professional-quality hair color, hair care and nails, announces the continuation of its Rooted in Success campaign. Launched in 2024, the platform is dedicated to uplifting and celebrating community along with the next generation of beauty.