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NIQ Redefines Packaging Intelligence with Monthly, Harmonized Global Performance Visibility

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of its Packaging Strategic Planner Global (SPG) Solution, the first harmonized global platform to deliver monthly visibility into packaging performance across materials, formats, and pack configurations. As packaging innovation accelerates, many organizations continue to rely on fragmented or annual data to inform packaging decisions. The Packaging SPG Solution closes this gap b.

NIQ Launches Beta of New AI-Powered Analytical Capabilities in Ask Arthur

CHICAGO--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a global leader in consumer intelligence, has launched new AI-powered analytical capabilities in beta within Ask Arthur on the NIQ Discover platform. The expanded experience guides users through end-to-end analysis—helping them identify what matters in the data, understand why trends are occurring, and turn insights into clear, shareable narratives with recommended next steps. As organizations navigate increasing data complexity, the ability to move qu.

NIQ Launches Early Market Read, Providing a Seven-Day Head Start on Weekly Insight

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch of Early Market Read, a new U.S. market intelligence product that delivers a timely view of weekly sales performance as early as two days after the week's close (subject to data availability). The solution significantly accelerates access to market insights compared with the traditional nine-day reporting cycle, enabling faster, more informed decision-making across sales, marketi.

AI Is Resetting the Rules of Growth in CPG

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released The New Growth Frontier. This new analysis, produced in collaboration with Kearney, reveals that artificial intelligence is reshaping how consumer packaged goods (CPG) brands innovate and compete—with profound effects on innovation, product discovery, and consumer path to purchase. Over the past three years, established niche brands increased US market share by 1.5 percentage points (2022–2.