Aksiya tahlili uchun eng kuchli vositalarga ega bo'ling

Netflix raised subscription prices across all tiers on March 25, 2026, with no press release or SEC filing. The company generated $9.46 billion in free cash flow in 2025 and doesn't appear to need the extra revenue.

Watching shows on Netflix just got a bit more expensive.

A surprise move by Netflix Inc (NASDAQ:NFLX, XETRA:NFC) to raise its US subscription prices on Thursday has prompted analysts to weigh whether the move was already accounted for in the company's full-year 2026 guidance. The streaming giant increased its ad-tier plan to $8.99 per month from $7.99, the standard plan to $19.99 from $17.99, and the premium plan to $26.99 from $24.99.

Netflix's latest price increases are testing subscriber loyalty, but analysts say strong engagement and low churn give the company room to keep raising prices.

Netflix (NFLX) is raising prices for all tiers of its streaming service, a headline that led several analysts to raise price targets on the stock. Marley Kayden takes a closer look at the analyst moves and why some see a guidance boost for the streaming giant.

Netflix is raising prices for the second time in just over a year, with the increase coming faster than most analysts had predicted.

Subscribers and consumer advocates may be frowning on Netflix's latest price hikes, but Wall Street is celebrating the move. The streaming giant's stock price doesn't yet reflect it, analysts' uniformly positive reaction is perhaps the biggest vote of confidence by the Street since Netflix withdrew its proposal to acquire Warner Bros. last month.