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This company was a pioneer in the nascent online travel industry, going from boom to bust to boom. Booking Holdings is poised to conduct a 25-for-1 stock split next week.
Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.
Booking Holdings' rides strong global booking trends with volume-led growth, rising transaction value, and platform investments, but macro risks and competition loom.
In the most recent trading session, Booking Holdings (BKNG) closed at $4, indicating a -1.23% shift from the previous trading day.
Booking Holdings (BKNG) trades at 16x 2026E earnings, with >15% top-line and EPS growth, presenting a compelling GARP opportunity. BKNG benefits from strong experience-driven consumer trends, increasing loyalty, and platform enhancements, supporting robust long-term cash flow. Key risks include intensifying competition from Google and Airbnb, especially in AI-powered travel solutions, but BKNG's moats remain resilient.
Booking Holdings is a "Buy" despite the recent 20% share price decline, driven by war-related travel disruptions and macroeconomic headwinds. I see long-term appeal in BKNG due to industry resilience, leading gross bookings growth, and ongoing supply diversification into alternative accommodations. BKNG demonstrates disciplined cost controls, enabling adjusted EBITDA and EPS expansion even amid near-term volatility.
Booking Holdings is upgraded to Strong Buy thanks to resilient growth, robust financials, and overblown AI/macro fears pushing the valuation lower. BKNG delivered 13% revenue and 22% EPS growth in 2025, with strong buybacks, dividends, and a combined yield near 5.5%. Management projects mid-teens EPS growth in 2026 and the long term, with potential for substantial cost savings from AI integration.
New Ad Campaign Reframes Travel Search around Reassurance BOSTON, Feb. 27, 2026 /PRNewswire/ -- KAYAK , a leading travel search engine, today unveiled a new brand platform and tagline, "Got That Right," alongside a new campaign designed to tap into the most stressful moment of travel planning: the decision-making. While 66% of travelers say booking travel makes them feel stressed, most travel brands continue to focus on selling the thrill of the trip itself.
LONDON, Feb. 27, 2026 (GLOBE NEWSWIRE) -- As the mornings grow lighter and spring approaches, more UK travellers are ditching the holiday lie-in in favour of something more dramatic: nature at its most extraordinary. New research from leading travel search engine KAYAK suggests holidays in 2026 are increasingly built around rare, time-sensitive natural moments - from solar eclipses and the Northern Lights to wildlife spectacles.
OpenTable Media provides custom advertising and brand partnership solutions on the platform for the first time SAN FRANCISCO, Feb. 24, 2026 /PRNewswire/ -- OpenTable , a global leader in restaurant tech, today announced the launch of its new media solution, OpenTable Media , unlocking paid partnerships and advertising on the platform. The new offering positions OpenTable as a valuable, full-service media partner for a wide range of brands looking to reach consumers through differentiated channels and experiences.
NORWALK, Conn., Feb. 17, 2026 /PRNewswire/ -- Fourth quarter and full year 2025 financial results for Booking Holdings (NASDAQ: BKNG) will be made available at approximately 4:00 p.m.
