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Bank of America upgraded TripAdvisor, Inc. (NASDAQ:TRIP) to Buy from Neutral on Friday, raising its price target to $15 from $14, as Starboard Value's deepening board involvement and a formal strategic review of TheFork open what the firm calls “a clearer catalyst path for value realization.

Bank of America has upgraded its rating on Tripadvisor Inc (NASDAQ:TRIP) to ‘Buy' from ‘Neutral,' citing accelerating activist involvement and increasing strategic optionality across the company's portfolio. The firm set a price target of $15, compared with Tripadvisor's closing price of $9.95 on Thursday.

Tripadvisor added two new directors to its board as part of a cooperation agreement with activist investor Starboard Value.

Two Independent Directors Appointed to the Board Immediately Two Additional Directors to Join the Board at the 2026 Annual Meeting NEEDHAM, Mass., March 23, 2026 /PRNewswire/ -- Tripadvisor, Inc. (NASDAQ: TRIP) today announced that it has entered into a cooperation agreement with Starboard Value LP ("Starboard") under which four new directors will be joining Tripadvisor's Board of Directors (the "Board") to support the Company's value creation efforts.

Tripadvisor remains a Buy supported by activist involvement and strategic restructuring despite recent share price weakness. Q4 results showed stable top-line sales, margin pressure from higher marketing, and strong growth in Experiences and TheFork segments. Starboard Value is driving operational improvements and exploring strategic alternatives, which could unlock significant shareholder value.

New interactive map helps travelers plan unforgettable journeys in honor of the road's centennial NEEDHAM, Mass., Feb. 24, 2026 /PRNewswire/ -- Wanderlab , Tripadvisor 's in-house creative studio, and  Choice Hotels International are joining forces to celebrate 100 years of Route 66, one of America's most storied and beloved highways.

Elliott Management is looking to shake up the management team at Norwegian Cruise Line and sees the potential for a huge turnaround. Starboard Value wants TripAdvisor to sell itself.