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Prada Group CEO Andrea Guerra speaks to CNBC's Charlotte Reed about global luxury consumers, keeping the brand innovative and relevant, AI in fashion, and why they wanted to design the next generation of astronauts' spacesuits. Subscribe: @CNBCInternationalLive Subscribe to CNBC International: @CNBCInternational LinkedIn: https://www.linkedin.com/showcase/cnbc-international/ TikTok: https://www.tiktok.com/@cnbci Facebook: https://www.facebook.com/cnbcinternational Instagram: https://www.instagram.com/cnbcinternational/ Threads: https://www.threads.net/@cnbcinternational X: https://twitter.com/CNBCi Telegram: https://t.me/cnbci
Prada Group CEO Andrea Guerra speaks to CNBC's Charlotte Reed about global luxury consumers, keeping the brand innovative and relevant, AI in fashion, and why they wanted to design the next generation of astronauts' spacesuits.
Prada is undervalued, with the market overly discounting Versace's integration risks and underappreciating Prada and Miu Miu's resilient organic growth. Core organic sales rose 5% in H1, with Q2 acceleration and stable 22.6% core margins; Versace's dilution is temporary as reset initiatives progress. Consensus estimates for €6.8B revenue and €1.34B operating profit in 2025 appear conservative; a 20% group margin could drive €1.36B operating profit and €900M net income.