SAN FRANCISCO & LONDON--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world's #1 AI CRM, and Formula 1 (NASDAQ: FWONA, FWONK, LLYVA, LLYVK), the world's most popular annual sporting series, today announced the launch of a new fan companion agent to scale and personalize engagement for F1's 827 million global fans. Developed as part of the multi-year partnership extension between Salesforce and Formula 1, the new agent will initially be available on F1.com and act as a vital tool to provide fans.