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Brunello Cucinelli replaced its traditional eCommerce site on Jan. 21 with a platform that builds a different shopping experience for each visitor rather than routing everyone through the same fixed pages and menus. The system, called Callimacus, was developed by Solomei AI, the Italian luxury brand's in-house AI research center.
Brunello Cucinelli S.p.A. (BCUCY) Q2 2026 Earnings Call Transcript
As luxury groups grapple with weak fashion sales and a hit to spending from the Middle East conflict, investors are increasingly focused on one question: who sells enough jewels?
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