Apple Inc. (AAPL)

NMS – Real Time Price. Currency in USD

340.97

+4.33 (1.29%)

At close: Oct 12, 2026, 4:00 PM EDT

342.31

+1.34 (0.39%)

Pre-market: Oct 13, 2026, 5:50 AM EDT

13.10.2026

Apple's iPhone market share climbs to 22%, just one point behind Samsung

CNBC's MacKenzie Sigalos reports on new Counterpoint data showing Apple gaining ground even as the global smartphone market contracts.

12.10.2026

How Apple Plans to Compete in the Home: Power On

Apple is finally ready to unveil its new smart home strategy, seeking to plug a major hole in its ecosystem. Also: New details on the company's Mac and iPad event near the end of October, and the latest on Apple's push to demo the iPhone Duo at retail stores.

12.10.2026

Why Apple May Have a SpaceX Problem

SpaceX's mobile ambitions could threaten the carrier subsidies that support Apple's iPhone sales, though competition may initially boost promotions.

12.10.2026

Apple Stock Scores Price-Target Hike Ahead Of Smart Home Launch

Apple stock received a price-target increase from JPMorgan on a favorable outlook for the company's holiday-quarter sales.

12.10.2026

Apple Stock Price Prediction: Wall Street's Next Big Surprise Could Be Closer Than You Think

Wall Street's consensus target sits below where Apple trades right now, yet nine straight quarters of earnings beats tell a completely different story. Something has to give, and the next catalyst may already be in motion.

12.10.2026

Apple's Strategy Is Starting to Look Like a Masterstroke of Genius

While rivals burn billions rebuilding their balance sheets around AI infrastructure, Apple is quietly running a very different play, and nine straight earnings beats suggest it might be working better than anyone expected.

12.10.2026

Guide to Magnificent Seven ETF investing

Mag 7 stocks remain market leaders, but rising AI capex, valuations and bubble risks make ETF diversification increasingly relevant.

Videos

13.10.2026

Positive

Apple's iPhone market share climbs to 22%, just one point behind Samsung

12.10.2026

Positive

How Apple Plans to Compete in the Home: Power On

11.10.2026

Positive

AAPL Perfect "Mouse Trap" for AI: Lance Roberts on Outlook Beyond iPhone Duo

11.10.2026

Negative

MSFT Challenges AAPL with NVDA Powered Laptop: Will it Win Over Customers?

Upgrades / Downgrades

Ticker	Brokerage Firm	Ratings Change	Price Target	Date
AAPL	Morgan Stanley	Overweight	$360 >> $355	October 1st 2026
AAPL	Evercore ISI	Outperform	$365 >> $380	September 18th 2026
AAPL	Rosenblatt	Neutral	$300 >> $303	September 1st 2026
AAPL	Rothschild & Co Redburn	Buy	undefined >> $400	August 17th 2026
AAPL	Jefferies	Underperform	undefined >> $264	August 10th 2026
AAPL	China Renaissance	Hold	undefined >> $280	August 4th 2026
AAPL	DZ Bank	Hold	undefined >> $310	August 4th 2026
AAPL	Barclays	Underweight	$253 >> $245	July 31st 2026

Press releases

25.09.2026

Hagens Berman: Credit Unions Win Class Certification in Class-Action Lawsuit Against Apple Alleging Illicit Revenue from Apple Pay Fees

SAN FRANCISCO--(BUSINESS WIRE)---- $AAPL #aapl--A judge overseeing an antitrust lawsuit regarding Apple Pay certified a class of payment card issuers, according to attorneys at Hagens Berman.

23.09.2026

Jamf Takes Apple Management into the AI Era at JNUC 2026

KANSAS CITY, Mo.--(BUSINESS WIRE)--Jamf, the standard in managing and securing Apple at work, today unveiled a slate of new platform innovations at its 17th annual Jamf Nation User Conference (JNUC) in Kansas City. Joined on stage by Apple, Anthropic and AWS, Jamf showcased new ways to gain deeper visibility into the AI tools running across corporate Mac fleets, build and manage Apple environments through APIs, automate app deployment and updates, and identify and resolve device health issues.Ap.

21.09.2026

Cotchett, Pitre & McCarthy Announces Opening of $250 Million Apple AI False Advertising Settlement Claims Period

SAN JOSE, Calif.--(BUSINESS WIRE)--Cotchett, Pitre & McCarthy announced today the beginning of the 90-day Notice Period during which Class Members can submit their claims in this landmark settlement. On July 17, 2026, Judge Noël Wise of the U.S. District Court for the Northern District of California granted preliminary approval of this $250,000,000 Settlement with Apple in this nationwide false advertising class action concerning “Apple Intelligence” on iPhones. Plaintiffs allege that Apple.

09.09.2026

Apple unveils iPhone Duo

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced iPhone® Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking, and a special nano-texture finish that minimizes glare for an unparalleled viewing experience. Closed, the 5.4-inch outer display delivers 90 percent of the screen area of iPhone 18 Pro in a compact, pocketable design.1 Both displays share the same aspect ratio, so content scales proportionally, ensuring visual continuity.

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Apple Inc. (AAPL)

Apple's iPhone market share climbs to 22%, just one point behind Samsung