Apple Inc. (AAPL)

NMS – Real Time Price. Currency in USD

300.92

-3.99 (-1.31%)

Market open: Aug 12, 2026, 11:39 AM EDT

305.07

+0.16 (0.05%)

Previous after-hours: Aug 11, 2026, 7:59 PM EDT

12.08.2026

Apple: A Rare Downgrade That Has Nothing To Do With AI

Apple Inc. delivered record June quarter results, but margin erosion and a cautious outlook prompted a downgrade from Strong Buy to Hold. AAPL's gross margin, excluding tariff refunds, is declining sharply—projected to fall nearly 3 percentage points in six months as memory costs surge. Supply constraints and rising component prices are set to pressure AAPL's September quarter results, with revenue growth guided below Street expectations.

12.08.2026

Two mega-cap stocks and one more to rally on cooler CPI

US stock markets are standing at a crucial inflection point as investors brace for the release of the July Consumer Price Index (CPI) report. Wall Street consensus estimates project headline inflation to cool slightly to 3.4% year-over-year – down from June's 3.5% reading – while core inflation, excluding volatile food and energy costs, is expected to ease to 2.5%.

12.08.2026

Trading expert sets date when Apple stock will crash to $245

Apple (NASDAQ: AAPL) could face a correction to $245 by late December 2026 if a historically reliable technical pattern plays out.

12.08.2026

Apple launches new iPhones next month. What's inside the phone is a much bigger deal.

Apple has been promising a new, improved Siri for two years. It's finally coming out next month.

11.08.2026

Opinion: Wall Street's New Apple Bear Case Is Dead Wrong

Jefferies just handed investors a gift. On August 10, 2026, the firm downgraded Apple (NASDAQ:AAPL | AAPL Price Prediction) from Hold to Underperform with a price target of $263.66, citing rising memory costs and the reported cancellation of the all-glass iPhone.

11.08.2026

Apple's Glass-Centric iPhone Should Still Be Ready in 2027

Apple's planned glass-centric iPhone remains on track for 2027, Bloomberg reports, despite a Jefferies analyst saying supply-chain checks suggested the device had been canceled. Bloomberg Intelligence's Anurag Rana explains how new designs could help lift average selling prices for iPhone amid rising memory costs.

11.08.2026

Value Strikes Back: Inside 2026's Great Rotation

The mantra carrying the markets higher for years has been to leave it to mega-cap tech titans and AI leaders to drive the bulk of market gains, leaving cap-weighted indexes historically top-heavy. But a new narrative has begun to take over.

Videos

11.08.2026

Positive

Apple's Glass-Centric iPhone Should Still Be Ready in 2027

10.08.2026

Negative

Bull v. Bear: AAPL Valuation Hits Roadblock, Earnings Runway Still Wide

10.08.2026

Negative

Apple playing catch-up with AI-enabled security flaw hunters

10.08.2026

Neutral

The Big 3: INTC, UBER, AAPL

Upgrades / Downgrades

Ticker	Brokerage Firm	Ratings Change	Price Target	Date
AAPL	Jefferies	Underperform	undefined >> $264	August 10th 2026
AAPL	China Renaissance	Hold	undefined >> $280	August 4th 2026
AAPL	DZ Bank	Hold	undefined >> $310	August 4th 2026
AAPL	Barclays	Underweight	$253 >> $245	July 31st 2026
AAPL	Goldman	Buy	$370 >> $360	July 31st 2026
AAPL	JP Morgan	Overweight	$345 >> $340	July 31st 2026
AAPL	Morgan Stanley	Overweight	$364 >> $360	July 31st 2026
AAPL	Wells Fargo	Overweight	$310 >> $350	July 31st 2026

Press releases

11.08.2026

Eagle Freedom Alliance Recognizes Apple for Advancing Responsible Mineral Sourcing in East Africa

FORT WORTH, Texas--(BUSINESS WIRE)-- #Apple--Investor-led recognition highlights Apple for its ethical supply chain adoption.

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Apple Inc. (AAPL)

Apple: A Rare Downgrade That Has Nothing To Do With AI

Two mega-cap stocks and one more to rally on cooler CPI

Trading expert sets date when Apple stock will crash to $245

Apple launches new iPhones next month. What's inside the phone is a much bigger deal.

Opinion: Wall Street's New Apple Bear Case Is Dead Wrong

Apple's Glass-Centric iPhone Should Still Be Ready in 2027