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About the company

Vitalist Inc. operates as a data-driven consumer electronics company in North America, South and Central America, Europe, Asia, and internationally. The company offers smartwatches under the Motorola and Reebok brand. It distributes its products through Business to Business, Direct to Consumer, and e-commerce platforms. The company was formerly known as CE Brands Inc. and changed its name to Vitalist Inc. in April 2025. Vitalist Inc. is headquartered in Calgary, Canada.