Ulta Beauty, Inc. (ULTA)

NMS – Real Time Price. Currency in USD

505.20

-6.78 (-1.32%)

At close: May 12, 2026, 4:00 PM EDT

12.05.2026

YipitData and Ulta Beauty Partner to Redefine Data-Driven Merchandising

NEW YORK--(BUSINESS WIRE)--YipitData, a leading provider of alternative data-driven market intelligence for institutional investors, retailers, consumer brands, and enterprises, today announced a partnership with Ulta Beauty, the nation's largest specialty beauty retailer. Through this collaboration, Ulta Beauty is using YipitData's insights to inform merchandising and assortment decisions, support customer loyalty initiatives, and strengthen its understanding of shopper behavior across the bro.

11.05.2026

WOOF or ULTA: Which Is the Better Value Stock Right Now?

Investors interested in stocks from the Retail - Miscellaneous sector have probably already heard of Petco Health & Wellness (WOOF) and Ulta Beauty (ULTA). But which of these two companies is the best option for those looking for undervalued stocks?

08.05.2026

UBER Expands Delivery Options Via ULTA Deal: A Growth Catalyst?

UBER adds more than 1,500 Ulta Beauty stores to Uber Eats, boosting same-day beauty delivery and widening its retail push.

07.05.2026

Ulta Beauty (ULTA) Registers a Bigger Fall Than the Market: Important Facts to Note

The latest trading day saw Ulta Beauty (ULTA) settling at $526.66, representing a -1.58% change from its previous close.

07.05.2026

Uber Eats and Ulta Beauty Team Up to Deliver Beauty Essentials Nationwide, Expanding On-Demand Access to Both Prestige and Mass Favorites

SAN FRANCISCO--(BUSINESS WIRE)--Uber Technologies, Inc. (NYSE: UBER) and Ulta Beauty (NASDAQ: ULTA), the largest specialty beauty retailer in the U.S., today announced the addition of more than 1,500 Ulta Beauty stores to the Uber Eats marketplace. Just in time for Mother's Day, customers across the U.S. can now shop an expansive assortment of beauty and wellness products—including makeup, skincare, haircare, fragrance, tools & devices and much more—for on-demand or scheduled delivery, givi.

05.05.2026

Ulta Beauty shares gain on Bank of America upgrade

Ulta Beauty Inc (NASDAQ:ULTA) shares added about 3% after the beauty retailer was upgraded by Bank of America analysts to a ‘Buy' rating from ‘Neutral.' The firm maintained its price objective of $685, implying upside from the stock's current price of $532.

05.05.2026

BofA Just Deemed Ulta Beauty a High-Quality Compounder. Time to Buy the 26% Pullback?

An analyst firm just put its stamp of approval on a battered consumer name. Bank of America (NYSE:BAC | BAC Price Prediction) analyst Lorraine Hutchinson upgraded Ulta Beauty (NASDAQ:ULTA) stock to Buy from Neutral with a $685 price target on May 5, arguing that conservative fiscal 2026 guidance has reset expectations and created a more attractive entry into a high-quality compounder.

Videos

04.02.2026

Neutral

Trump administration's latest rare earths push, why one portfolio manager likes Ulta Beauty

21.01.2026

Positive

OKLO Upgrade Rally, ULTA Adds Bullish Momentum, JNJ Earnings

24.12.2025

Positive

TD Cowen's Oliver Chen shares his top retail picks for 2026

05.12.2025

Positive

RBRK Jumps on Surprise Profit, ULTA & VSCO Boost Beauty Trade

Upgrades / Downgrades

Ticker	Brokerage Firm	Ratings Change	Price Target	Date
ULTA	TD Cowen	Buy	undefined >> $725	December 8th 2025
ULTA	Telsey Advisory Group	Outperform	$610 >> $640	December 5th 2025
ULTA	Argus	Buy	undefined >> $570	September 25th 2025
ULTA	Piper Sandler	Overweight	undefined >> $590	September 4th 2025
ULTA	Telsey Advisory Group	Outperform	$590 >> $610	August 29th 2025

Press releases

12.05.2026

YipitData and Ulta Beauty Partner to Redefine Data-Driven Merchandising

07.05.2026

Uber Eats and Ulta Beauty Team Up to Deliver Beauty Essentials Nationwide, Expanding On-Demand Access to Both Prestige and Mass Favorites

22.04.2026

Ulta Beauty and Google Introduce Gemini-Enabled Shopping Experiences That Streamline Beauty Discovery and Purchase

Ulta Beauty launches agentic commerce across Google surfaces and introduces Ulta AI, a new AI shopping assistant built with Gemini Enterprise for Customer Experience LAS VEGAS, April 22, 2026 /PRNewswire/ -- Cloud Next '26 -- Ulta Beauty and Google today announced two new Gemini-enabled innovations designed to make beauty shopping more seamless, personalized and intuitive across digital touchpoints. As beauty discovery increasingly shifts to AI-powered experiences, Ulta Beauty is expanding how guests discover, compare and shop for products—both across Ulta Beauty's own digital properties and Google surfaces.

12.03.2026

Ulta Beauty Announces Fourth Quarter and Fiscal 2025 Results and Provides Fiscal 2026 Guidance

BOLINGBROOK, Ill.--(BUSINESS WIRE)--Ulta Beauty Announces Fourth Quarter And Fiscal 2025 Results And Provides Fiscal 2026 Guidance.

Ulta Beauty, Inc. (ULTA)

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Ulta Beauty, Inc. (ULTA)

YipitData and Ulta Beauty Partner to Redefine Data-Driven Merchandising

WOOF or ULTA: Which Is the Better Value Stock Right Now?

UBER Expands Delivery Options Via ULTA Deal: A Growth Catalyst?

Ulta Beauty (ULTA) Registers a Bigger Fall Than the Market: Important Facts to Note

Uber Eats and Ulta Beauty Team Up to Deliver Beauty Essentials Nationwide, Expanding On-Demand Access to Both Prestige and Mass Favorites

Ulta Beauty shares gain on Bank of America upgrade