- Seizing the golden time for a major transformation, with 'Customer Value & AI' as the top two priorities for driving change - Major overhaul of systems and infrastructure, the foundation of telecommunications, centered on AI - Redesigning customer-friendly products, promoting integrated AI agents, and strengthening communication with customers - Advancing hyperscale AI data centers, developing 1000B AI models, and focusing on manufacturing AI to help Korea become one of the world's top three AI leaders BARCELONA, March 1, 2026 /PRNewswire/ -- SK Telecom (NYSE:SKM, hereinafter referred to as "SKT") has announced a major transformation to lead the era of AI. On March 1, SKT CEO Jung Jai-hun held a press conference in Barcelona, Spain, and announced the company's 'AI Native' innovation strategy, which includes a reorganization of AI infrastructure and large-scale investment plans.