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SBH posts 11% e-commerce growth in Q1 as digital initiatives and app upgrades boost engagement and customer spending.

SBH taps TikTok Shop to boost omnichannel reach, aiming to convert social discovery into sales as e-commerce growth and category strength support its push.

The beauty retailer builds on marketplace momentum to meet consumers where discovery and beauty culture collide PLANO, Texas, March 19, 2026 /PRNewswire/ -- Sally Beauty, the industry-leading destination for professional-quality hair color, hair care and nails, is expanding into social commerce with the launch of Sally Beauty on TikTok Shop. The move marks the latest step in the retailer's expanding marketplace strategy and continued focus on discovery-driven shopping experiences.

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Sally Beauty (SBH) reported earnings 30 days ago. What's next for the stock?

Chicago, March 10, 2026 (GLOBE NEWSWIRE) -- Circana, LLC today announced a new multiyear agreement with Sally Beauty Holdings (SBH), the leader in professional hair color, to implement a collaborative supply chain solution. This strategic partnership will empower both Sally Beauty and Beauty Systems Group (BSG) with an advanced technology platform designed to enhance business planning capabilities and optimize performance.

COLORfest is a month-long celebration of hair and nail color across Sally Beauty stores and online nationwide — headlined by an immersive pop-up experience in Los Angeles PLANO, Texas, March 9, 2026 /PRNewswire/ -- Sally Beauty , the industry-leading destination for professional-quality hair color, hair care, and nails, announces the launch of COLORfest, a month-long celebration of hair and nail color that brings together immersive experiences, expert guidance, and curated product offerings. As part of the campaign, Sally Beauty will debut an immersive, free-to-attend pop-up event on Saturday, Mar. 14 at The Grove in Los Angeles from 10:00 a.m.