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Rentokil Initial PLC (LSE:RTO), the London-listed pest control group, recorded the strongest website traffic growth among major industry brands in July, according to alternative data compiled by RBC Capital Markets. Unique visits to Rentokil's site climbed around 28.9% year on year, RBC said, though the bank cautioned that the jump was flattered by a weak comparison a year earlier.

Rentokil Initial PLC (LSE:RTO), the FTSE 100 pest control group, has overhauled its global operating structure, a move it hopes will intensify customer focus and "deliver operational excellence". The business is formalising its framework into two distinct operating divisions covering North America and a newly consolidated international unit.

UBS has reiterated its 'buy' rating on Rentokil Initial PLC (LSE:RTO) following a meeting with the pest control group's new chief executive, arguing the reaction to second-quarter results has created a sharply positive risk-reward skew. The bank keeps its 480p price target, implying 35% upside from 370p, against an upside case of 640p and a downside case of 280p.

Multinational pest control and hygiene company Rentokil Initial plc reported its H1 2026 results on Thursday, which led to a 20% drop in share price. In this update, I'll review Rentokil's performance so far this year, looking for the reasons behind the underperformance, and give an update on the progress of the (still ongoing) turnaround. I'll explain why the withdrawn North America margin guidance matters more than the reported organic growth figures.