The first new global narrative in nearly 10 years, this multi-year brand platform unlocks a new chapter for the brand, rooted in authenticity, creativity, and experiencing the world differently in Crocs shoes BROOMFIELD, Colo., Jan. 28, 2026 /PRNewswire/ -- Crocs (NASDAQ: CROX), a world leader in innovative casual footwear, today unveils "Wonderfully Unordinary," a bold new global brand platform and creative narrative that marks a defining new chapter for the Crocs brand.