Get all premium features to the best stock analysis tool

Finranks

Finranks

Company

  • About us

Contact us

  • [email protected]

Follow us

  • Instagram
  • Telegram
  • LinkedIn

All rights reserved.

Privacy PolicyTerms of Conditions
  • Home
  • Markets
  • Screener
  • News
  • About
  1. Home
  2. BZUN
B

Baozun Inc. (BZUN)

NMS – Real Time Price. Currency in USD

2.10

-0.09 (-3.90%)

At close: Mar 27, 2026, 4:00 PM EDT

2.17

+0.08 (3.61%)

After-hours: Mar 27, 2026, 7:49 PM EDT

  • Summary
  • News
  • Chart
  • Financial
  • Dividends
  • Forecast
  • Ownership
  • Profile

Stock details

Previous close
2.095CNY
Day's range
2.07 - 2.24CNY
52-week range
2.07 - 4.88CNY
Volume
426 150
Average volume
463 385
Beta
0.85
EPS (TTM)
-0.58
PE ratio (TTM)
N/A
Market cap
136 234 300
Shares outstanding
65 028 305
Dividend yield
N/A
Next earnings date
2026-05-21
Sector
Consumer Discretionary
Industry
Internet Retail

About the company

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehous... read more
CEO
Wenbin Qiu
Country
China
IPO Date
Employees
6887
Fiscal Year End
January - December
Website
https://www.baozun.com

Revenue Breakdown

No Data

Revenue breakdown data has not been calculated yet.

News

No Data

There are no news for this stock.

Chart: BZUN

Loading Chart...

Overall Score

3.5 / 1035%
Financial Strength
6.2
Profitability
2.8
Effectiveness
1
Growth
2
Forecast
4.4
Valuation
9.3

Financial Strength

NAMERATIOINDUSTRY5Y TRENDSCORE
Current ratio1.873.999.0
Quick ratio1.502.977.0
Debt to Equity0.651.887.0
Debt to Assets0.250.387.0
Interest coverage-4.2154.261.0
Weighted average score6.2

Debt to Assets

Financial

Values in USD
(B=Billions, M=Millions, K=Thousands)
Values in USD (B=Billions, M=Millions, K=Thousands)
METRIC2021202220232024TTM
Total Revenue1.46B1.25B1.24B1.31B1.35B
Gross Profit949M913M892M931M996M
Operating Income-10M-7M-42M-23M-15M
Net Income-34M-97M-39M-26M-28M
EBITDA22M22M-6M11M-5M

Current Ratio

Revenue & Net Income

Cashflow

Margin Ratios

Profitability

NAMERATIOINDUSTRY5Y TRENDSCORE
Gross margin %75.3841.33
10
Operating margin %-1.91-0.23
1.0
Net margin %-4.9722.16
1.0
EBITDA margin %N/A-18.13
1.0
Cash flow margin %N/A-8.35
1.0
Weighted average score2.8

Net Margin

Effectiveness

NAMERATIOINDUSTRY5Y TRENDSCORE
ROA-1.89-1.99
1.0
ROE-4.81-0.94
1.0
ROIC-4.14-0.30
1.0
ROCE-0.42-0.93
1.0
Weighted average score1.0

Estimated EPS vs Actual EPS

Forecast

NAMEREVENUE GROWTHEPS GROWTHSCORE
Current quarterN/AN/A1.0
Next quarterN/AN/A1.0
Current year8.71124.88.0
Next year5.6198.917.5
Weighted average score4.4

Analyst Rating

Growth

NAMEREVENUENET INCOMEEPSFCFSCORE
Q/Q-14.63-218.74-215.53N/A1.0
Y/Y4.97-21.78-272.16N/A1.8
3y average-3.12-30.19-85.5123.933.3
5y average5.19-38.83-70.64-151.652.0
Weighted average score2.0

Revenue Growth Rate vs. Industry

Valuation

NAMERATIOINDUSTRY5Q TRENDSCORE
P/E9.968.16
7.0
PEG (5yr expected)0.0646.43
10
P/S0.095.70
10
P/B0.234.56
10
Weighted average score9.3

DCF Model

DCF Model PeriodN/A
Discount rateN/A
Perpetual growth rateN/A
Revenue 5 year CAGRN/A
FCF 5 year CAGRN/A
Fair value$
Stock price2.095$

Dividend

NAMECURRENTINDUSTRYSCORE
Dividend yield0.00N/A1.0
Payout ratio0.00N/A1.0
5-year dividend growth rateN/AN/A1.0
Years of dividend increaseN/AN/A1.0
Weighted average score1.0

Fair Value

Fair Value

$1

UndervaluedStock priceOvervalued

$2.095

Economic Moat

NAMESCALESCORE
Market shareNone1.0
Intangible assetsNone1.0
Switching costsNone1.0
Network effectNone1.0
Economies of scaleNone1.0
Weighted average score1.0
Dividend
1
Economic Moat
1

Octagon View

Strength & Weakness

Total debt $337.6M significantly exceeds cash reserves ($176.6M), raising financial stability concerns

Total current assets $951.7M exceed Total current liabilities $508.0M, highlighting excellent liquidity

Debt-to-equity ratio (0.4) is well below the industry average (1.9), showcasing prudent financial management

Interest coverage ratio (-4.2x) is dangerously low, suggesting debt repayment risks