American Rebel Holdings, Inc. (AREB)

NCM – Real Time Price. Currency in USD

0.13

-0.03 (-19.72%)

At close: May 12, 2026, 4:00 PM EDT

0.09

-0.04 (-29.88%)

After-hours: May 12, 2026, 7:59 PM EDT

Stock details

Previous close: 0.1282$
Day's range: 0.12 - 0.17$
52-week range: 0.12 - 122000$
Volume: 8 483 769
Average volume: 16 078 454
Beta: 2.37
EPS (TTM): -1218095.2
PE ratio (TTM): N/A
Forward P/E: N/A
Market cap: 442 503
Shares outstanding: 3 451 661
Dividend yield: N/A
Next earnings date: 2026-06-03
Sector: Consumer Discretionary
Industry: Footwear & Accessories

About the company

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women, including backpacks. In addition, it offers beer under the American Rebel Light Beer brand. The company markets its products through dealers; regional retaile... read more

CEO: Charles Ross
Country: United States
IPO Date
Employees: 0
Fiscal Year End: January - December
Website: https://americanrebelbeer.c...

Revenue Breakdown

Safes, Soft Goods, and Beer / 100.00%

News

No Data

There are no news for this stock.

Chart: AREB

Loading Chart...

Overall Score

2.4 / 1024%

Financial Strength

Profitability

Effectiveness

Growth

4.4

Forecast

Valuation

7.8

Dividend

Economic Moat

Octagon View

Strength & Weakness

Total debt $22.3M significantly exceeds cash reserves ($147.6K), raising financial stability concerns

Total current liabilities $26.0M surpass Total current assets $5.6M, signaling liquidity issues

Debt-to-equity ratio (5.1) far exceeds the industry average, reflecting over-leverage

Interest coverage ratio (-3.8x) is dangerously low, suggesting debt repayment risks

Negative free cash flow -$200.9K limits the company's ability to reinvest or pay down debt

Financial Strength

NAME	RATIO	INDUSTRY	SCORE
Current ratio	0.22	2.04	2.0
Quick ratio	0.11	1.08	2.0
Debt to Equity	5.09	1.40	2.0
Debt to Assets	0.70	0.39	3.0
Interest coverage	-3.75	8.14	1.0
Weighted average score			2.0

Debt to Assets

Financial

Values in USD
(B=Billions, M=Millions, K=Thousands)

Values in USD (B=Billions, M=Millions, K=Thousands)

METRIC	2022	2023	2024	2025	TTM
Total Revenue	8M	16M	11M	10M	10M
Gross Profit	-857K	2M	-265K	-447K	-447K
Operating Income	-8M	-9M	-12M	-15M	-15M
Net Income	-10M	-10M	-18M	-34M	-34M
EBITDA	-8M	-9M	-12M	-15M	-15M

Current Ratio

Revenue & Net Income

Cashflow

Margin Ratios

Profitability

NAME	RATIO	INDUSTRY	SCORE
Gross margin %	-17.32	41.91	1.0
Operating margin %	-171.02	-0.04	1.0
Net margin %	-257.49	-21.59	1.0
EBITDA margin %	-164.95	-2.37	1.0
Cash flow margin %	-98.43	1.84	1.0
Weighted average score			1.0

Net Margin

Effectiveness

NAME	RATIO	INDUSTRY	SCORE
ROA	-184.90	-12.48	1.0
ROE	N/A	5.47	1.0
ROIC	-7910.10	5.66	1.0
ROCE	-252.03	11.95	1.0
Weighted average score			1.0

Estimated EPS vs Actual EPS

Forecast

NAME	REVENUE GROWTH	EPS GROWTH	SCORE
Current quarter	N/A	N/A	1.0
Next quarter	N/A	N/A	1.0
Current year	N/A	N/A	1.0
Next year	N/A	N/A	1.0
Weighted average score			1.0

Analyst Rating

Growth

NAME	REVENUE	NET INCOME	EPS	FCF	SCORE
Q/Q	22.01	-12.77	N/A	94.92	5.5
Y/Y	28.45	25.36	N/A	N/A	5.5
3y average	18.69	-57.43	N/A	0.27	3.3
5y average	148.02	-47.93	N/A	-149.18	3.3
Weighted average score					4.4

Revenue Growth Rate vs. Industry

Valuation

NAME	RATIO	INDUSTRY	SCORE
P/E	0.00	21.41	10
PEG (5yr expected)	N/A	1.54	1.0
P/S	0.00	3.93	10
P/B	0.21	2.12	10
Weighted average score			7.8

DCF Model

DCF Model PeriodN/A

Discount rateN/A

Perpetual growth rateN/A

Revenue 5 year CAGRN/A

FCF 5 year CAGRN/A

Fair valueN/A

Stock price0.1282$

Dividend

NAME	CURRENT	INDUSTRY	SCORE
Dividend yield	0.00	N/A	1.0
Payout ratio	0.00	N/A	1.0
5-year dividend growth rate	N/A	N/A	1.0
Years of dividend increase	N/A	N/A	1.0
Weighted average score			1.0

Fair Value

$1

UndervaluedStock priceOvervalued

$0.1282

Economic Moat

NAME	SCALE	SCORE
Market share	None	1.0
Intangible assets	None	1.0
Switching costs	None	1.0
Network effect	None	1.0
Economies of scale	None	1.0
Weighted average score		1.0

About the company

CEO

Charles Ross

Country

United States

IPO Date

Employees

Fiscal Year End

January - December

Website

https://americanrebelbeer.c...

NAME

RATIO

INDUSTRY

5Y TREND

SCORE

Current ratio

0.22

2.04

2.0

Quick ratio

0.11

1.08

2.0

Debt to Equity

5.09

1.40

2.0

Debt to Assets

0.70

0.39

3.0

Interest coverage

-3.75

8.14

1.0

Weighted average score

2.0

METRIC

2022

2023

2024

2025

TTM

Total Revenue

16M

11M

10M

Gross Profit

-857K

-265K

-447K

Operating Income

-8M

-9M

-12M

-15M

Net Income

-10M

-18M

-34M

EBITDA

-8M

-9M

-12M

-15M

NAME

RATIO

INDUSTRY

5Y TREND

SCORE

Gross margin %

-17.32

41.91

1.0

Operating margin %

-171.02

-0.04

1.0

Net margin %

-257.49

-21.59

1.0

EBITDA margin %

-164.95

-2.37

1.0

Cash flow margin %

-98.43

1.84

1.0

Weighted average score

1.0

NAME

RATIO

INDUSTRY

5Y TREND

SCORE

ROA

-184.90

-12.48

1.0

ROE

N/A

5.47

1.0

ROIC

-7910.10

5.66

1.0

ROCE

-252.03

11.95

1.0

Weighted average score

1.0

NAME

REVENUE GROWTH

EPS GROWTH

SCORE

Current quarter

N/A

1.0

Next quarter

N/A

1.0

Current year

N/A

1.0

Next year

N/A

1.0

Weighted average score

1.0

NAME

REVENUE

NET INCOME

EPS

FCF

SCORE

Q/Q

22.01

-12.77

N/A

94.92

5.5

Y/Y

28.45

25.36

N/A

5.5

3y average

18.69

-57.43

N/A

0.27

3.3

5y average

148.02

-47.93

N/A

-149.18

3.3

Weighted average score

4.4

NAME

RATIO

INDUSTRY

5Q TREND

SCORE

P/E

0.00

21.41

PEG (5yr expected)

N/A

1.54

1.0

P/S

0.00

3.93

P/B

0.21

2.12

Weighted average score

7.8

NAME

CURRENT

INDUSTRY

SCORE

Dividend yield

0.00

N/A

1.0

Payout ratio

0.00

N/A

1.0

5-year dividend growth rate

N/A

1.0

Years of dividend increase

N/A

1.0

Weighted average score

1.0

NAME

SCALE

SCORE

Market share

None

1.0

Intangible assets

None

1.0

Switching costs

None

1.0

Network effect

None

1.0

Economies of scale

None

1.0

Weighted average score

1.0

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American Rebel Holdings, Inc. (AREB)

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American Rebel Holdings, Inc. (AREB)

Stock details

About the company

Revenue Breakdown

News

Chart: AREB

Overall Score

Octagon View

Strength & Weakness

Financial Strength

Debt to Assets

Financial

Current Ratio

Revenue & Net Income

Cashflow

Margin Ratios

Profitability

Net Margin

Effectiveness

Estimated EPS vs Actual EPS

Forecast

Analyst Rating

Growth

Revenue Growth Rate vs. Industry

Valuation

DCF Model

Dividend

Fair Value

$1

$0.1282

Economic Moat

Stock details

About the company

Revenue Breakdown

News

Chart: AREB

Overall Score

Octagon View

Strength & Weakness

Financial Strength

Debt to Assets

Financial

Current Ratio

Revenue & Net Income

Cashflow

Margin Ratios

Profitability

Net Margin

Effectiveness

Estimated EPS vs Actual EPS

Forecast

Analyst Rating

Growth

Revenue Growth Rate vs. Industry

Valuation

DCF Model

Dividend

Fair Value

$1

$0.1282

Economic Moat