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Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today released Mobile Gaming: The New Mainstream Consumer Channel, a new Kantar study prepared for Axon by AppLovin. Analyzing the scale, influence, and commerce impact of mobile gaming audiences in the U.S., the report finds that mobile gaming has evolved into a true mass-reach consumer channel for advertisers, delivering not only national scale and demographic diversity, but also.

Adjust: Tripledot Studios Migrates More Than 30 Live Games to Adjust Without Disruption

SAN FRANCISCO--(BUSINESS WIRE)--Leading measurement and analytics company Adjust today announced the successful migration of more than 30 live games from Tripledot Studios to its measurement platform, completing one of the most complex transitions in the casual gaming space without disruption to ongoing user acquisition or data infrastructure. Founded in 2017 in London, Tripledot Studios is a global leader in casual gaming, known for chart-topping titles such as Solitaire and Woodoku. With a po.

AppLovin to Participate in the Morgan Stanley Technology, Media & Telecom Conference

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation, (NASDAQ: APP) (“AppLovin” or the “Company”) the leading marketing platform, today announced that it will participate in a fireside chat at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, CA on Wednesday, March 4 at 8:30am PT. A webcast of the event will be available on the Company's Investor Relations website at https://investors.applovin.com and a replay will be available following the conference in the E.