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RLX Technology is rated a 'Strong Buy' due to robust international expansion and solid fundamentals. International sales now comprise 76.5% of RLX's Q4 revenue, with rapid market share gains in Asia Pacific and strategic moves in Europe. The company maintains a strong cash position ($1.19B), actively returns capital via dividends and buybacks, and extended its $170M repurchase authorization through 2027.

RLX Technology Inc. (RLX) Q4 2025 Earnings Call Transcript

SHENZHEN, China, March 13, 2026 /PRNewswire/ -- RLX Technology Inc. ("RLX Technology" or the "Company") (NYSE: RLX), a leading global branded e-vapor company, today announced its unaudited financial results for the fourth quarter and the fiscal year ended December 31, 2025. Fourth Quarter 2025 Financial Highlights Net revenues were RMB1,141.3 million (US$163.2 million) in the fourth quarter of 2025, increasing by 40.3% from RMB813.5 million in the same period of 2024.

- Earnings Call Scheduled for 8:00 a.m. ET on March 13 , 2026 - SHENZHEN, China, March 3, 2026 /PRNewswire/ -- RLX Technology Inc. ("RLX Technology" or the "Company") (NYSE: RLX), a leading global branded e-vapor company, today announced that it will report its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2025, before the U.S. markets open on Friday, March 13, 2026.

RLX Technology is rated Buy, trading at a ~43% discount to its 5-year average P/E, driven by international expansion and margin tailwinds. Strategic investments in Europe and a franchise model in East Asia are expected to drive revenue growth and improve geographic diversification. Margins should expand due to higher-margin European business and operating leverage, though China remains a near-term headwind from illegal market pressures.

SHENZHEN, China, Dec. 31, 2025 /PRNewswire/ -- RLX Technology Inc. ("RLX Technology" or the "Company") (NYSE: RLX), a leading global branded e-vapor company, today announced that its board of directors has authorized the extension of its existing share repurchase program for an additional 24-month period through December 31, 2027. The existing share repurchase program was established in December 2021 and extended in December 2023.

I continue to rate RLX Technology as a Buy, after evaluating its product portfolio expansion and shareholder returns. I'm optimistic about the growth prospects of the firm's new nicotine pouch offering; its product is priced competitively, and there are regulatory tailwinds. RLX's potential FY26 dividend yield is estimated to be at the mid-single-digit percentage level, considering the company's financial strength and cash distribution policy.