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About the company

Liftoff Mobile, Inc. provides mobile advertising, monetization, and performance marketing solutions in the United States, the Asia Pacific, Europe, the Middle East, Africa, Canada, and Latin America. The company offers a platform called Cortex, which uses neural network technology to enhance advertiser performance. It also provides DSP which offers cutting-edge predictive capabilities designed to drive profitable user acquisition for mobile advertiser customers; SSP provides broad reach and direct access to users through an established and widely distributed ad auction supply footprint that integrates directly into apps to drive ad monetization; and adapters. The company was founded in 2011 and is headquartered in Redwood City, California.